The aim of the project is to strategically think of developing small business through design thinking and strategizing. The other objective is to applying the related tools and techniques to achieve desired results in the selected business arena.
In the broader term the steps followed were:
The criteria for selecting a business were:
• Small scale
• Unstructured/unorganized
• Open for changes in the business
• Main source of income
• Specialized work
I finally decided to work with Dharaben,as she was very open and welcoming to allow me for studying her business and she was ready to accept the changes in her business.
Process Study
To get the better understanding of manufacturing process and techniques used, I followed her while baking cupcakes, cookies etc. It actually helped me to understand the product in deeper terms like what its limitations and strength are, because a strong business needs strong product as well.
The whole experience of being a part of her process helped both of us in getting in-sync with each other. During the process she became more comfortable in sharing her views.
Consumer Study
SWOT
SWOT was applied to understand the Strengths and Weaknesses, and for identifying both the Opportunities open to business and the Threats business would face.
Keyword Mapping
To understand the relation between different facets keyword mapping was applied.
Insights-Issue Listing
Brand Identity Creation
Vision & Mission
Vision
Create a new dessert culture in Ahmedabad/Gandhinagar. To set a new trend of celebrating special occasions with cupcakes.
Mission
The Mission of Brown Art is to produce affordable high quality healthy baked goods in a hygienic homely environment and to establish itself as a one-stop shop for home-baked unique items.
Slogan
Smile for the love of flavours!
Online Presence
Food Look
Yummy food must look yummy!
Rose Petal Cupcake
Ginger choco-chip cookie
Learning
Learning from Design Project-I:
- To develop a business one should treat it like our own business.
- Defining boundaries and limitations.
- Designing the strategies within the same boundaries and limitations.
- Planning and re-planning.
Learning from Co-creator Ms. Dhara Ben:
- Self motivation is a must tool to achieve dreams.
- Time management.
- Self learning – curiosity to learn.
- Smile works!
- Positive approach.
